Aspen’s fashion sense has long been defined by understated luxury. This winter, a new local brand is weaving that story a little differently.  Dèjá Nu Aspen is reimagining high-end vintage scarves, silks, fine cottons and denim into fresh, elevated classics with a mountain sensibility. Based in Aspen and woman-owned, Déjà Nu’s chic and distinctive collections are entirely re-conceived and crafted by talented Coloradans.  Déjà Nu is dedicated to more conscious consumption, focused on how we wear, share and give new life to timeless designs. 

Each creation in Déjà Nu’s debut winter collection begins with something already loved –a vintage Levi’s denim jacket, a silk scarf from a legendary fashion house like Hermes, Gucci or Chanel or fine Italian cotton from Etro. These heirloom-quality materials are then transformed by local Colorado artisans into one-of-a-kind pieces. Classic denim jackets and cashmere vests are lined with colorful scarves, silks and fine cotton, creating a chic and distinctive new life for things that might otherwise hang tucked away in closets.